Your Warehouse Fulfillment Operation Can Unlock Revenue:

There are many reasons why a business might have a slow year, but rarely does corporate management think to look at warehousing and fulfillment as the bottleneck holding the business back. Instead, often times leaders point to slow sales or reduced product moving through their store (e-comm or physical). But a warehouse bottleneck may be precisely what is happening in a vast majority of companies today, especially in eCommerce.

The steps of warehousing storage and fulfillment are, after all, the final steps in preparing a product for a consumer. Thus, they set the “pace” for the rest of the company. A slow and inefficient fulfillment process will mean a cap on just how big a company can grow (or, how costly it will become when demand begins to outstrip capacity). Lack of the ability to bring on new products (where will they be stored, how fast will we be able to pick them?). An inability to market them – what if the next promotional marketing turns out to be a huge success? Will your warehouse keep up? In today’s social media driven online environment, what if an influencer picks up your product? Will your warehouse be ready?

This is perhaps the greatest argument for automating warehousing and fulfillment: It removes many of the barriers that are quietly, invisibly, preventing the business from growing. The good news here is that removing those barriers does not take a giant investment. Often, warehouse managers can get a huge ROI simply by automating a few key critical steps.

Warehouse Automation Can Seem Cost Prohibitive…Until You Crunch the Numbers

Many warehouse managers have stated that they have big plans for incorporating warehouse and fulfillment automation, especially as companies continue to face a difficult labor market and shrinking margins. But costs (and relatedly, ROI) have been one of the biggest barriers to automating warehouse functions…which means that many businesses are, unintentionally, stifling their own growth.

On the cost side of things, there is not only the up-front cost of machines themselves, but also costs associated with re-designing workflows, setting up new machines and new systems, and maintaining everything once up and running. For most warehouse automation projects, those costs are balanced against the incremental gains in efficiency that a bit of automation brings about (for example, less time and manpower spent picking, sorting, packing, measuring dimensions, etc.)

But there are also costs associated with missed opportunities. In our experience, a failure to automate doesn’t just mean that warehouse functions appear a little more expensive on a spreadsheet. Manual processes can be a bottleneck that prevents scaling, flexibility, and efficiency…and thus stifles growth.

“Scaling Manually” is an Oxymoron

Automated processes are much easier to scale. Take labor as an example. Suppose your warehouse needs a crew of 20 people to handle picking, packing, and fulfillment of 2,000 orders a day. For a while, this may seem workable. But what happens when the business grows and now needs to handle 4,000 orders a day? This level of growth is common – so do you double the staff, double the overhead cost? It simply is not financially economical to double the staff—and even if you did, you would now need more space, more managers, more training, more complexity in the work schedule, and so on.

On the other hand, not doubling staff means a reduction in throughput. Those 4,000 orders will take at least two days, putting you a day behind schedule every day. Pretty soon, the warehouse will be overwhelmed, and you will not be meeting your customer expectations, or if you fulfill on behalf of others, you won’t meet your SLAs.

With automation, you can take time-consuming tasks and not only do them more quickly and efficiently but also scale them easily when necessary. For example, with an automated system that has a predetermined throughput rate (e.g.: 15 orders per minute, or 7,200 per day), now the Business Development team has the freedom to pursue new products or new accounts, with a solid understanding of just how much the fulfillment center can handle in a day.

Flexibility is Impossible When Manual

While scale has to do with long-term growth, flexibility has more to do with the ability of a warehouse or fulfillment center to adjust to more short-term or local conditions.

A great example of this is seasonality. An eCommerce business that sells products that are popular as gifts will likely see a surge in orders around the holidays. That surge necessitates bringing in additional labor. As the warehouse grows, this added need gets greater. But onboarding a fresh crew at those seasonal spikes is not a sustainable growth strategy.

Flexibility is not always seasonal, though. A warehouse might also need to adjust if it launches a new product line, forms a new partnership, or offers a new service (for example product kitting). Such adjustments take time and resources to implement, and decision-makers must consider the trade-off between those adjustments and the new venture’s profitability.

How does a manual operation deal with these changes? The best they can do is hire and fire additional labor in waves. That’s not true flexibility.

…which brings us back to automation. If adjusting to seasonal demand or a new product launch simply becomes a matter of entering a few additional parameters into the control software for a set of machines, the cost of pivoting is now much lower. Business leaders are freer to pursue these new ventures without worrying so much about how the warehouse is going to pivot to accommodate them.

For flexibility: A great example of how automation adds flexibility, let’s look at picking. StreamTech’s VelocityPick™ pick-to-light systems are designed to allow companies to add SKUs to their picking process as much as necessary without increasing the complexity of the pick process for each operator. The automation scans each order and directs each picker which bin location to pull from – the operator doesn’t have to know where specific SKUs are stored. They simply need to look for a light. This gives businesses the ability to rotate SKUs seasonally, slotting different items in and out as much as desired, without adding complexity to the pick process or slowing it down at all.

Hidden Resources, Hidden Efficiencies

Efficiency simply means doing something more quickly and accurately with fewer resources. But some efficient processes also free up resources that can be used downstream.

For example, take Goods to Person Picking. Instead of a human picker traveling down aisle after aisle, this automation uses mobile shelving that moves atop picking robots. These robot travel around and pick up each shelf, then bring the shelves to the picker. The obvious benefits of this type of automation are the increased picking speed and efficiency. The hidden side-effect of this is an increase in the storage density of the facility. Goods to Person robotic picking removes the need for wide aisles to accommodate carts, pickers, and pallet-jacks, as the robots move under the shelving units. Shelving units only needs enough space to slide past each other.

Simply narrowing aisles has been shown to free up around 20% of warehouse floor space, and some estimates suggest possible savings of 50%. So imagine the space that could be saved with virtually no aisles! What would you do with 50% more warehouse space? This is space that can be used for new activities (kitting, for example), or to add new product lines (or for 3PLs, new customers).

Thus, automation can often reveal additional “hidden” resources and efficiencies, such as increased storage density of the facility…all without the need to expand the warehouse or acquire another.

The Good News: Automation Can Start Simply and Demonstrate ROI Quickly

There is one additional reason why automation is linked with costs: It is the mistaken idea that automation means adding large, complicated systems to the warehouse. While it can mean this in some cases, automation can be simple, too.

Sure, many warehouses are automating by adding small armies of picking robots and moveable shelves, all operated by a central software system. But that is a fairly advanced level of automation. Many smaller-scale automation projects realize a positive ROI much faster.

Take the simple steps of measuring the dimensions and weight of a packed box and then printing and applying the appropriate label for carrier pick-up. These are all functions that can be done easily and automatically with StreamTech’s end of line Sprinter™, which can process about 15 cartons per minute. At that rate, the system can finish about 7,200 cartons in a typical 8-hour shift (with no breaks, naturally!)

While not as exciting as a small fleet of robots, the Sprinter™ fits the bill for automation: It can scale easily as the fulfillment center grows, it can work flexibly, and it frees up not only labor but also space that would otherwise be needed for people to sort, measure, and label packages. And this is just one example of a “small scale” automation that can realize an ROI much more quickly—typically in the first year or two.

There is some good news. A recent report stated that in the U.S. over $9B is being invested to construct new warehouse space. This type of reporting tells us that at least some companies recognize the importance of investing in this area of their business.

Re-imagine what your warehouse can do! StreamTech Engineering believes that efficient warehouse fulfillment is a pivotal part of any successful business. We are passionate about designing and implementing practical, cost-effective fulfillment automation systems that deliver a return on investment for our customers. Our goal is to change the way companies perceive their warehouse, making it a key to their ongoing success and growth.