What Is A Piggyback Label?

Piggyback labels are multi-layer labels that provide flexibility in a wide variety of applications. These are not to be confused with the Duplex Packslip™ label application. The Duplex™ Packslip is a technology that provides for printing on both sides of a label and can automatically be applied to shipments. The top label can be removed to reveal a hidden packslip on the back side. The process is also known as piggyback labeling.

The Piggyback label is printing on only the top layer of the label and allowing it to be transferrable.

Benefits Of Piggyback Labels

Piggyback labels offer a range of advantages in various applications, providing a versatile solution for businesses. Here are some key benefits associated with the use of Piggyback labels:

1. Enhanced Consumer Engagement

Piggyback labels serve as effective action devices, engaging consumers to respond to offers, choose gifts, or select subscriptions. By leveraging the top layer of the label, businesses can create interactive marketing materials that enhance consumer involvement, particularly in direct mail campaigns.

2. Functional Accessibility For Bulky Items

In scenarios where items are bulky or heavy, Piggyback labels provide a functional solution. The top layer can be easily removed to access a barcode for scanning at checkout or in a warehouse. This streamlined process ensures efficient handling of large or cumbersome products.

3. Efficient Information Transfer

Piggyback labels can be employed on forms to facilitate the transfer of information to another location. This feature is particularly useful for applications where data needs to be transferred seamlessly, enhancing the overall efficiency of processes.

4. Promotional Capabilities

Businesses can utilize Piggyback labels as part of promotional activities. Whether collecting tokens for discounts or applying them to a game board, Piggyback labels offer a creative and engaging way to run promotions and loyalty programs.

5. Seamless Return Processes

StreamTech has developed a process for applying Piggyback labels to facilitate seamless return processes. By providing a designated space for a return label, businesses can eliminate the need for consumers to print an additional label when returning items. This not only saves time for consumers but also reduces costs for the company.

Piggyback labels represent a versatile and innovative solution with diverse applications across industries. If you believe that Piggyback labeling could benefit your fulfillment operation, don’t hesitate to reach out to a StreamTech team member. We are ready to discuss your specific Piggyback labeling needs and explore how this technology can enhance your business processes.

Some Of The Most Common Instances That Piggyback Labeling Could Be Utilized

• As an action device that can engage a consumer to reply to an offer, choose a gift, or select a subscription. They can increase involvement with a direct mail piece.
• When items are too bulky or heavy to be handled easily, removing the top layer of the Piggyback label can be a functional way to access a bar code for scanning at checkout or in a warehouse.
• Piggybacks can be utilized on forms to transfer information from the form to another location.
• They can also be used as part of a promotion – collecting tokens and applying them to a game board, for example.

Custom Piggyback Labels

Piggyback labels stand out for their remarkable customization capabilities, offering businesses the flexibility to tailor labels according to their unique branding requirements and specific promotional needs. This section explores the diverse customization options that Piggyback labels bring to the table.

1. Branding Consistency

Piggyback labels can be seamlessly integrated into a brand’s visual identity. Businesses can customize these labels to match their color schemes, logos, and overall branding guidelines. This ensures a consistent and professional look across all marketing materials, reinforcing brand recognition and customer trust.

2. Variable Data Printing

Take advantage of variable data printing with Piggyback labels. This feature allows businesses to personalize each label with unique information such as serial numbers, QR codes, or customer-specific details. This is particularly valuable in scenarios where individualized tracking or identification is required.

3. Promotional Themes

Businesses can align Piggyback labels with specific promotional themes or campaigns. Whether it’s a seasonal sale, product launch, or holiday promotion, Piggyback labels can be designed to complement the overall theme. This dynamic customization enhances the promotional impact and captures the attention of the target audience effectively.

4. Size and Shape Variations

Piggyback labels can be manufactured in various sizes and shapes to suit different product packaging or marketing materials. This adaptability allows for creative design choices, making Piggyback labels suitable for a wide range of applications across industries.

5. Interactive Elements

Integrate interactive elements into Piggyback labels to enhance customer engagement. QR codes, augmented reality features, or NFC technology can be incorporated, providing an interactive experience for consumers. This not only adds a modern touch but also opens up opportunities for businesses to connect with tech-savvy audiences.

Piggyback labels empower businesses with the freedom to create unique and visually appealing labeling solutions. By leveraging customization options, companies can elevate their branding efforts, make promotional activities more impactful, and stand out in a competitive market.

StreamTech has worked on a process for applying Piggyback labels for a customer to provide a place for a return label. This customer’s goal is to make the return process seamless for the consumer. The Piggyback label would eliminate the consumer’s need to print an additional label to return an item and ultimately save time and reduce costs for the company.

If the Piggyback label sounds like a good solution for your fulfillment operation, get in touch with a StreamTech team member and we would be glad to discuss your piggyback labeling needs.